10 Trending Products to Sell on TikTok (2024)

Without adoubt, TikTok isthe21st century’s trend-setter. With over 1billion active users per month inthelast quarter of2021andanimpressive 88% positive app review intheU.S. in2020, it’s nosurprise that theonline platform has been causing astir inmodern marketing andecommerce.

From defining what music will top thecharts, toclever makeup hacks, TikTok has ahuge amount ofcontrol over what welike (and don’t like).

With such ahuge audience totap into, businesses can use TikTok asamarketing tool. This has propelled some businesses into infamy, making their products thetrendiest andmost sought-after buys (at least while they’re trending).

IfTikTok isbeginning tosound like theperfect vessel formaking money, but you don’t know what tosell, take adive into this article. Wewill show you ten products that have been shown tosell well onTikTok.

Cosmetic Products

#Makeup isundeniably one ofthemost talked-about topics onTikTok, with over 230billion views ontheapp. Branded asBeautyTok, itisaconglomeration ofcontent all related tomakeup. From new makeup products tohacks onhow toapply theperfect contour, you can definitely find them all, swipe-after-swipe.

BeautyTok istheoptimal choice formakeup brands tolaunch their new products. Take amoisturizer byRare Beauty asanexample. Inless than aweek after theproduct was introduced toBeautyTok, itattracted over 1million views.

Makeup enthusiasts have been making videos tocreate buzz around theproduct, hoping tosnag abottle andtry itonce it’s available onthemarket.

Now imagine having one place where you can both promote andsee reviews ofyour product. Isn’t that… rare? With TikTok… maybe not.

Cosmetic products will always bepopular. OnTikTok, they’re viral. Consider investing inmakeup products andusing BeautyTok topromote them.

10 Trending Products to Sell on TikTok (1)

Source: @rarebeauty

LED Strip Lights

Imagine you are taking awalk around your neighborhood. You happen topass byawindow with bright andcolorful LED lights that line theceiling. Itwon’t beasurprise ifthefirst thing that comes tomind is, well, TikTok.

Not only doLED Strip lights create afabulous background forGen Z’s trending dancing videos, itisalso safe tosay that ithas become iconic totheapp. Inshorter words, itisTikTok-In-Demand.

GroovyLED isatestament tothis. The brand’s TikTok account has garnered almost five millions likes.

Ifyou are interested inselling some cool lighting, we’re sure there isnoquestion astowhere you can promote it. LED strip lights sell great inthecurrent digital landscape, andit’s time toput your foot inthedoor!

Kitchen Appliances

IfTikTok was anactual physical place, we’d consider itastheone-stop-shop foreverything you need, whether you knew you needed itornot. True enough, ithas everything you can ever think of. Even kitchen appliances! Businesses have tapped into TikTokers’ love forfood, healthy drinks, andpretty kitchen appliances.

For example, Beast Blender byBeast Health has thrived onTikTok. The hashtag #beastblender has over 240,000views, where videos ofBeast Blender users share their smoothie recipes, unboxing videos, reviews, andoverall experience with theproduct.

Wedon’t know about you, but wesure want tosee more TikTok videos about thenext aesthetic kitchen appliance onthemarket. Ifyou find that product, you could enjoy thesame success Beast Blender has.

Stationery

There’s alot ofstationary forsale online. There’s agood reason forthat—everyone needs it.

Afantastic example ofstationery that sells well onTikTok istheAnnotating Kit by@rainydayslibrary. The video alone ofthis product’s launching has already hit 1.7million views.

@rainydayslibrary isanaccount onTikTok foranEtsy shop that features annotating kits andbooks perfect forlovers ofaesthetic planning systems like Kanban. Itnow has over 3.1million likes and140K followers ontheapp.

Desiree, theowner ofRainy Days Library also shows her followers how toannotate andhow she packages theorders she receives which her viewers enjoy.

Ifthepotential ofyour stationery products showing uponpeople’s For You Page gets you excited, then this niche might beforyou!

Cleaning Products

Let’s think about some products that every household absolutely needs. Welcome to#CleanTok! You might besurprised with how often cleaning products are discussed ontheapp, unless you have already seen theabundance oftrending cleaning products onTikTok.

Does The Pink Stuff ring abell? Ifyes, then there isnodenying that ifit’s trending onTikTok, everyone must’ve heard about it.

#thepinkstuff onTikTok has over 312million views, andguess what? Most ofthevideos under this hashtag are about TikTokers trying out ifthefamous pink cleaning paste isindeed asmiraculous asitclaims.

But even more important than thecleaning ability oftheproduct, wecan see that TikTok has provided aton ofviewers forThe Pink Stuff, helping them sell their miraculous cleaning products.

The Pink Stuff isn’t theonly miracle cleaning product out there. Start selling thenext viral #CleanTok hit andyou’re sure tosucceed.

Star Projectors

Doyou like theidea ofstars andgalaxies onyour ceiling? Agood number ofTikTokers do, andifyou are one ofthem, then you may already know about thegalaxy projector.

TikTokers who have posted videos ofgalaxy projectors use them formovie nights, ortocreate anaesthetic background fortheir videos. The videos can even bepeaceful, asviewers watch stars spin bywhile listening toameditation.

Take theAstrol Light Galaxy Projector asanexample. OnTikTok, this product boasts over 15million views andisposted byAstrol Light itself, which has over 14thousand followers ontheapp.

10 Trending Products to Sell on TikTok (6)

Source: @astrollight

The appeal ofprojectors isn’t limited toone type ofprojection, either. So, ifyou enjoy creating projections, it’s aprofitable niche toventure into.

Water Bottles

Scrolling TikTok while laughing atcute cat videos isone thing, but being hydrated while doing soputs you onanother level.

Take asanexample theTikTok99P Water Bottle–the most popular water bottle onTikTok atthemoment. This 2000mLbottle has caught theattention ofmany after @katiehopkinsx posted avideo inJanuary of2022about her purchasing itforonly 99UKpennies.

The said video now has 16.7million views. Hundreds ofTikTokers left comments about ordering itaswell.

Similar water bottles have become viral sensations before, andthey’ll likely todosoagain. Water isastrong investment, since people can’t live without it. Soperhaps producing thenext fun water bottle isyour next adventure!

Note: Ifyou want tomake your water bottles stand out, use alogo maker todesign anaesthetically pleasing logo that buyers will love.

Books

One ofthemost celebrated communities ofTikTok is#BookTok. This iswhere TikTokers discuss, review, suggest, orcry together about stories.

At45.9billion views, #BookTok has been amoving force forthepublishing industry. According toNPD Group (amarket research company), therise ofbooks sales has been strongly influenced by#BookTok.

With book sales leaping from 758to826million print books between 2020and2021, we’re sure that #BookTok ishere tostay.

For example, “The Seven Husbands ofEvelyn Hugo” byTaylor Jenkins Reid isone oftheprominent books ontheFor You pages ofTikTokers onBookTok. Avideo ofTikToker @katiiemcdougall reading thebook byReid now has 2million views and334K likes.

Ifyou’re abook lover, you can mimic Katie’s TikTok andsell your own favorite novel.

Skincare Solutions

Ofcourse, this article wouldn’t beaccurate ifwedidn’t have another example from #BeautyTok. This time, let’s talk about skincare.

OnaTikTok video by@isabelle.lux, she talked about thebenefits ofusing Vitamin Conyour face, andher current favorite product forthejob: CEO Serum bySunday Riley. This video garnered over 70thousand likes.

This product has afew things that give itviral appeal—aesthetically-pleasing packaging, astrong name, andatrending ingredient (Vitamin C).

With varied content about beauty, skincare, andbeauty products, many have turned toTikTok when looking fornew products totry out. #faceserum has over 29.6millions views onTikTok, which makes selling thenewest trending facial serum aprofitable market totap into.

Jewelry

TikTok’s influence infashion isundeniable. Influencers andbusinesses that use TikTok todebut new products are hugely successful, especially ifthenew product moves forward current fashion trends. The last product we’ll use asanexample istheFlower Threader Earring.

You’ll find this product inone ofthemost viewed videos onTikTok, with thetag #jewelries. Itnow has 17.5million views andwas posted by@stayfancyjewel, acompany that’s now had several viral jewelry hits.

The account has animpressive following of311.1K ontheapp, and9.4million likes intotal forall their TikTok videos featuring their products. Intheir videos, they provide adirect link totheir shop where you can purchase their jewelry andread reviews from other customers. Bytheway, you can link toyour products inyour videos too! We’ll explain how abit later, soread on.

Ifyou can mimic their business model onaglobal (or even local) scale, you too can expect thousands offollowers. After all, who doesn’t want shiny things?

Ready toSell? Here’s How

Ifyou find yourself wanting toput your products onTikTok, but are still inneed ofmore guidance onhow todoso, all you have todoisscroll down tofind out how.

1.Choose theRight Products

Ahuge audience also means alot ofcompetition. OnTikTok, becoming atrending brand isonly afew taps (and luck) away. But all businesses inyour niche have thesame potential, unless you dosomething tostand out.

What doyou need todotorise above? It’s quite simple, actually. Find theright product andcurate theperfect brand forit.

Learn more about your target audience’s interests, capitalize onyour skills, andutilize your resources. May itbejewelry, clothing, orthenext trending aesthetic blender, having agenuine interest inwhat you sell andbeing passionate about itwill help you gain anaudience.

Having abrand image that isorganic toyou andyour products will prove tobeuseful when being compared toother businesses inthesame niche. Make sure tohave consistent messaging across your platforms, such asemail marketing andother social media channels.

Ifyou haven’t found theproduct yet that ignites your interest, you may want torun through our list ofproducts tosell onTikTok again. Or, ifyou have another product inmind, you can still use TikTok tohelp your business. It’s great nomatter what!

2.Create aTikTok Business Account

Now that you may have found theright product foryou, let’s take astep closer tobecoming atrending brand!

Before you can doanything, you’ll need tocreate your TikTok Business account. You can install theTikTok app ontheApp Store orGoogle Play.

  1. Once you have your TikTok app installed, head toyour profile andtap onto thethree lines atthetop right corner ofyour screen.
  2. Tap on“Settings andPrivacy.”
  3. Head to“Manage Account.”
  4. Pick “Account Control.” From there, you will see theoption to“Switch toBusiness account.”

10 Trending Products to Sell on TikTok (11)

Once you have made aTikTok Business account, you will beable tolearn more about your audience andgauge video performance through theapp’s analytic tools. Access totheBusiness Creative Hub oftheapp isalso available, which helps you think ofunique ways togain views onyour videos.

Bag theTik-Tok-In-Demand status!

You finally know how tocreate your own TikTok Business account, andhave reviewed thelist ofproducts that took theFYPs ofmany bystorm. It’s time toget towork!

Seize theopportunity tobecome thenext trendiest andmost sought-after brand bystarting your TikTok journey today.

10 Trending Products to Sell on TikTok (12)

Turn your TikTok fame into anecommerce empire
Learn more

  • How toMake Money onTikTok: AGuide forBusiness Owners
  • Trending Products toSell onTikTok
  • How toSell andAdvertise onTikTok
  • What isTikTok andWhy It’s SoPopular?
  • How toUse TikTok: ABeginner’s Guide
  • How toUse TikTok toDrive Interest forYour Business
  • How Small Business Owners Use TikTok toGrow Sales
  • How ToGoLive onTikTok
  • How toGrow Followers onTikTok: Best Practices
  • How toUse TikTok toStart Selling Your Products Online Today
  • The Entrepreneur’s Guide For How toGoViral onTikTok
  • TikTok Search: How toFind People, Brands, andProducts onTikTok
  • How toMake Money onTikTok
  • How toUse TikTok forBusiness toReach GenZ Shoppers
  • Advertising onTikTok from AtoZ
  • The Ultimate Guide toTikTok Ads
10 Trending Products to Sell on TikTok (2024)

FAQs

Which products sell most on TikTok? ›

Discover winning products in your region and category.
Perfume Beauty & Personal Care/Makeup & Perfume/Perfume49K4.64%
Cases, Screen Protectors & Stickers Phones & Electronics/Phone Accessories/Cases, Screen Protectors & Stickers41K38.71%
Serums & Essences Beauty & Personal Care/Skincare/Serums & Essences35K10.46%
17 more rows

What are the top 10 TikTok trends? ›

The Top 10 TikTok Trends For 2024
  • Niche communities.
  • Sustainable living challenges.
  • Short-form educational content.
  • Barbie filter trend.
  • Livestream shopping.
  • Fitness.
  • Personal growth journeys.
  • Small businesses.
Jan 19, 2024

How to find top trending products on TikTok? ›

Search for trending hashtags and keywords: Use TikTok's search feature to find trending hashtags and keywords related to products. This way you can find popular items related to your area of interest.

Is TikTok good for selling products? ›

Selling on TikTok allows you to reach a whole new audience, with a far younger demographic that is actively engaged in consuming content. However, due to its relative infancy in the ecommerce space, we wouldn't recommend TikTok as your sole platform – but as an additional channel to sell your products.

What makes the most money on TikTok? ›

The most successful TikTok users make money through a combination of revenue streams that can include sponsorships, fundraising drives, product sales, and accepting tips. TikTok users can also promote products through an affiliate link to get paid directly from brands.

What is the most successful business on TikTok? ›

Also, lean into your brand advocates who may be willing to share their experiences on social media.
  • Gymshark. Gymshark is one of the leading fitness brands on TikTok, reaching 2 million followers in only six months. ...
  • The Washington Post. ...
  • San Diego Zoo. ...
  • Duolingo. ...
  • Crocs. ...
  • Scrub Daddy. ...
  • Heider Real Estate. ...
  • Squishmallows.
May 22, 2023

How much does TikTok pay? ›

How much does TikTok pay creators? It's estimated that TikTok pays around 2 to 4 cents per 1,000 views on a video. That's all thanks to the TikTok Creator Fund.

What is the most viral niche on TikTok? ›

Now let's jump into the greatest TikTok niches for your TikTok marketing strategy:
  • 1.Dancing. Creating choreographies to famous songs is what TikTok is most popular about. ...
  • Comedy. Making people laugh always works. ...
  • Lip-syncing. ...
  • Cooking / baking. ...
  • Arts and crafts. ...
  • Couple goals. ...
  • Fashion. ...
  • Fitness.

Who is #1 on TikTok? ›

@khaby.lame

What should I sell on TikTok? ›

On TikTok, it really doesn't matter what types of products you sell; what matters is whether you can incorporate your brand into viral content. If you contribute your own unique twist to trending Sounds, your videos can build brand awareness by earning the attention of thousands of potential customers.

How to find trending products? ›

Google Trends, social media, product research tools, and online marketplaces are the best ways to find which products are in demand. Google Trends will show you how popular a search term is, which can give you an indication of the amount of demand it has.

How to earn money on TikTok? ›

Table of Contents
  1. Join the TikTok Creativity Program/ Creator Fund.
  2. Run TikTok ads.
  3. Collect tips or donations.
  4. Collaborate with a creator.
  5. Try affiliate marketing.
  6. Grow and sell TikTok accounts.
  7. Publish sponsored posts.
  8. Create a Patreon account.

How does TikTok shop pay you? ›

After a customer places an order through TikTok Shop, the payment is processed by TikTok, and the funds are transferred to the bank account that you have connected to TikTok.

Does it cost to sell on TikTok? ›

Is TikTok Shop free for sellers? You can register for free as a seller, but TikTok currently takes a 2% commission combined with a 30 cents per transaction fee from merchants, with plans to increase that to 8% in July. When setting up a Shop on TikTok, sellers should read the company's list of prohibited items.

What kind of content is most popular on TikTok? ›

Hashtags are a great way to categorize content on social media, making it easier for people to find the types of videos they're looking for. And according to TikTok statistics, “entertainment” is the most popular content category on the platform worldwide. This particular hashtag has amassed 535 billion hashtag views.

What is the most popular niche on TikTok? ›

The 6 Best TikTok Niches in 2024
  • Dance. Dancing videos are always a hit on TikTok, making it one of the best TikTok niches to get started with. ...
  • Comedy. Comedy is another popular niche on TikTok that can help you develop a large following. ...
  • Food and Cooking. ...
  • Beauty and Makeup. ...
  • Travel. ...
  • Sports and Health Supplements.

What content gets the most likes on TikTok? ›

1) Bella Poarch 'M to the B' – 65.8 million likes

Bella Poarch has officially earned the most likes on a TikTok video with a whopping 65.8 million likes for simply bopping her head to Millie B's 'M to the B'.

What gets the most likes on TikTok? ›

Most liked TikTok videos of all time 2023

With barely 10 seconds and 61 million likes, Bella Poach's lip syncing "M to the B" by Millie B was the most engaging video on TikTok as of March 2023.

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