The Ultimate Guide to TikTok Advertising (2024)

Is Tiktok the right place to advertise your business? For the many brands who are considering doing TikTok advertising, as we move on you will have a full understanding of how it works and also get to know the various businesses that should be on this social media platform.

What is TikTok Advertising?

It is an advertising network that enables brands to reach a wider audience with paid advertising options. TikTok is a social media platform that is largely dominated by Gen Z and Millennial audiences. It is a mobile video platform that provides content creators and brands a chance to reach a large community. And with the help of TikTok Ads Manager, businesses can tap into TikTok’s global audience. It also offers brands an advertising network to reach their target audiences with different ads using multiple ad formats and targeting options. Here are some reasons you should consider using this app.

  • This platform has an effective and engaging reach with over 1 billion active monthly users. When you create ads on TikTok, it has the likelihood of reaching audiences in 150 countries.
  • With TikTok advertising, you’re assured your products/services are reaching the target and precise potential clients. This app allows you to target the potential audience using age, gender, interests, location, and more. It also allows you to create custom audiences and lookalike audiences to reach the audience like your existing clients.
  • Just as similar to some other social media platforms, TikTok has a transparent measurement and trusted data partners. Here you can track the performance of your ads. You can monitor your ads and measure the behaviour of the audience.

Note that advertising your business on TikTok won’t work for all brands. Take for example your target demographics are the baby boomers or gen X, then this platform won’t be favourable for your business. It is because it is mostly dominated by the Millennials and Gen Z.

Types of TikTok Advertising

  • Top View ads
  • Brand Takeover ads
  • TikTok In-Feed
  • Branded Effects ads
  • Branded Hashtag Challenge

TikTok Advertising Guide

The steps for creating ads on TikTok are pretty simple. You commence by creating a campaign and building Ad Groups, setting up campaign names and budgets, creating your Ads, and monitoring the progress.

1. Create A TikTok Ad Campaign

This platform has an ad structure that advertisers must follow. The first step to running an ad on TikTok is to create a campaign and outline campaign objectives. To create a campaign, move to the Campaign tab on the Ads Manager page, then click Create. Next is to choose one of the three objectives that align best with your brand marketing goals. Your business objective is what you want the audience to do when they see your ads. Try and ask yourself these questions and get correct answers before deciding. What are the goals of your business? Do you aim at increasing your website traffic and driving conversions? or do you want to get more people to check out your video content?

Once that is answered, you can now select one of three categories: awareness, consideration, or conversion.

2. Create An Ad Group

With TikTok ads, you can set up ad placements, target audiences, promotion types, schedules, goals, budgets, and bids for each ad group. And if it’s your first ad running, it is recommended to select automatic placement. And as time goes on, you can base your targeting on parameters such as location, age, gender, and more.

To set up your ad group in TikTok Ads Manager:

  • Choose your ad placements
  • Fill in your ad details
  • Then set a target audience
  • Set up a budget and schedule
  • Select your brand’s optimisation goals and bidding method.

3. Set Up Campaign Name And Budget

The campaign budget is the amount you are willing to spend on running your ads, and this amount should be in line with your strategic plan. Allocating a budget helps you keep an eye on your marketing budget. It also helps your brand to control the delivery of your ad and to measure ad performance. Here, you will have the option of choosing a daily budget or lifetime budget. It will all depend on how much you wish to spend and note that there is a limit to the campaigns you can create in one TikTok account, which is 999 campaigns.

4. Design Your TikTok Ad

TikTok has amazing video creation tools users can utilise to create the right content for their prospective audience. You have set up your ad campaign, ad group, and budget. It’s time to create eye-catching creative promotion videos or images that will draw potential clients. Let your images/ videos meet predetermined specifications before you launch a campaign. And do not forget to put a strong call to action button.

5. Track Ad Performance

Your ad is finally running. And to see if it’s achieving the intended results, you have to track its performance. Luckily, TikTok has the right tools that your business needs in the Ads Manager. The analytics feature provides you with valuable data about your ad campaign’s performance.

TikTok advertising is still a relatively new advertising medium, but the TikTok self-serve platform makes it easy for brands to give it a try. If you are targeting Gen Z and the Millennial audiences, then TikTok is the right place for you.

Give it a try today! And if in need of expert knowledge, Xanda digital marketing team is willing to work with you.

The Ultimate Guide to TikTok Advertising (2024)
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