Call tracking
Alloka
The Dynamic START plan includes 2,500 sessions, dynamic numbers, and call recording, according to the plans page. Static call tracking assigns one phone number to one advertising channel. The plans page lists the prices and trial periods, while a review on the feedback page describes a conflicting trial period. Buyers comparing call attribution options typically need to check both the scope of tracking and the terms attached to each plan.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-30.
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- Alloka
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- Call tracking
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- alloka.ru · No link provided
- Facts checked
Dynamic and static plans split attribution
According to Alloka’s help pages and plan page, checked 2026-10-30, the service describes these tracking options and number types.
- Tracking scope: calls, chats and website form requests (help pages, checked 2026-10-30)
- Dynamic attribution: advertising source down to keyword level (help pages, checked 2026-10-30)
- Static attribution: one phone number assigned to one advertising channel (help pages, checked 2026-10-30)
- Number coverage: federal 8800 and 8804 numbers; city numbers in Moscow, Saint Petersburg and 31 other Russian regions (help pages, checked 2026-10-30)
- Number connections: mobile phones, Megafon numbers or a company’s own SIP numbers (help pages, checked 2026-10-30)
Plan prices carry separate trial terms
The plan page lists separate prices for Dynamic START, Dynamic PRO and Static FIX, and says listed prices exclude VAT.
- Dynamic START — 2,990 rubles; 3-day free trial — plan page, checked 2026-10-30.
- Dynamic PRO — 4,990 rubles; 7-day free trial — plan page, checked 2026-10-30.
- Static FIX — 990 rubles — plan page, checked 2026-10-30.
The trial descriptions differ by source: the plan page gives Dynamic START a 3-day trial and Dynamic PRO a 7-day trial, while a review on the vendor’s feedback page says the trial period is free for two weeks. Alloka’s homepage separately advertises a free 7-day period, without tying that statement to a named plan.
The plan page says its listed tariffs are sold at fixed prices without additional or hidden fees; that is the vendor’s stated pricing policy. The same page says listed prices exclude VAT, so compare the tax condition alongside each plan’s stated price.
Website code connects visits to calls
Alloka’s help pages describe a sequence in which website code identifies visitors’ advertising sources, tracking phone numbers appear, and calls are recorded. The vendor says the service attributes calls to advertising sources, keywords, UTM tags and customer phone numbers.
The feature page says Alloka can show the advertising query, traffic source and UTM tag associated with a call. It also lists call recording playback as a feature intended to help improve employees’ work; this is a provider statement, not an independently verified outcome.
Ask support about rules before registering
Alloka’s help center invites questions and offers help choosing a tariff, while its documentation points readers to the public offer, service terms, technical requirements and tariff rules. That gives prospective customers a route to ask how the rules apply to the plan and implementation they are considering.
Before registering, ask which tariff rules govern the selected plan and where those terms can be read. Ask support how the technical requirements affect the website code and tracking-number setup described in the help pages. These questions connect the commercial terms to the documented implementation path without assuming that one plan’s conditions apply to another.
The help center says users can contact the company with questions and for tariff-selection help. Ask for the applicable offer terms and technical requirements in the same exchange, so the plan choice and implementation conditions can be reviewed together.
CRM links carry call and form data
Alloka lists CRM, web-service and analytics connections, with the Dynamic PRO plan page naming Yandex.Direct, Yandex.Metrica, Google Adwords, Google Analytics, AmoCRM and Bitrix24. The vendor says Google Analytics and Yandex.Metrica integrations provide call-related statistics and conversion-cost calculations.
For Google Analytics, the help pages specify that call status, tags and comments can be sent with the call data. Incoming SMS on mobile tracking numbers appear in the account and can create records in AmoCRM or Bitrix24, according to the feature page.
The vendor describes a separate Megaplan workflow: incoming-contact data is sent to Megaplan, where a contact and deal are created and additional parameters are transferred. Website form submissions can also be tracked and automatically added to a CRM, according to Alloka’s feature page.
Included tools cover distinct tracking tasks
The plan page lists Dynamic START with 2,500 sessions, dynamic numbers and call recording, making its stated scope concrete for buyers comparing included capacity.
Dynamic PRO includes keyword and UTM-tag tracking, call recording and CRM integrations, and the plan page lists 10 phone numbers. The vendor also says Static FIX offers call recording with a dedicated city, mobile or 8800 number.
Email tracking can be added with any call-tracking plan, rather than being listed as a standard inclusion. Alloka also says call reports can be exported to Excel or CSV, and that users can configure daily reports alongside weekly email reports.
Plan scope and integrations leave constraints
The plan page and feature page set out conditions that affect what the listed prices cover.
- Static FIX tracks one advertising source using a virtual number, unlike the keyword and UTM tracking listed for Dynamic PRO.
- The pricing page says listed prices exclude VAT; Dynamic START is also explicitly listed without VAT.
- Email tracking is an add-on with any call-tracking plan, so it is separate from the plan inclusions.
- The vendor describes Megaplan’s integration as having basic functions, with more planned for a later release.
These conditions make plan scope and the tax basis important when comparing the listed terms. Several other details are listed under What we could not confirm.
Compare call tracking by attribution model
When comparing call-tracking services, buyers typically look at whether attribution is dynamic or static, which number types and locations are supported, and how recording and call routing work. Integrations, plan charges, any per-number fees, data-retention terms and support arrangements also shape the comparison; check each provider’s documentation for the applicable conditions.
Choose by source detail and call volume
Dynamic tracking is described as identifying an advertising source down to keyword level, while Static FIX assigns one phone number to one advertising channel. The help page frames Dynamic START for sites with up to 100 visitors per day and Dynamic PRO for sites with 300 or more unique visits per day.
Those visitor figures are the help page’s tariff-selection guidance, not a substitute for checking the applicable tariff rules. The distinction to resolve before choosing is whether the required attribution is channel-level or keyword-level, then whether the described visitor context matches the site.
What we could not confirm
- Company details: legal entity, address and company history.
- Public offer terms: the offer page could not be read.
- Per-number charges: the listed plan prices do not specify them.
- Data retention: retention period and deletion policy.
- API: availability and documentation.
- Call routing: routing mechanism and conditions.
- Geographic coverage: complete list beyond the stated locations.
- Support: response times and service levels.
What the plan pages answer directly
How do dynamic and static tracking differ?
Dynamic tracking can identify an advertising source down to keyword level, while static tracking assigns one phone number to one advertising channel. The distinction is about attribution granularity: the documented static model ties a number to a channel, while the dynamic model reaches a keyword.
What does FIX track?
Static FIX tracks one advertising source using a virtual number, according to the plan page checked 2026-10-30. Its listed number options are a dedicated city, mobile or 8800 number, and the plan includes call recording. The one-source scope is the key condition to compare with a setup requiring keyword attribution.
Which features are listed for START and PRO?
The plan page lists Dynamic START with 2,500 sessions, dynamic numbers and call recording. Dynamic PRO includes keyword and UTM-tag tracking, call recording and CRM integrations, and lists 10 phone numbers. These are provider-listed inclusions, so check the applicable tariff rules alongside them.
What does the pricing page say about VAT?
Alloka’s pricing page says listed prices exclude VAT, and it specifically states that Dynamic START’s price excludes VAT. Compare the tax condition with the amount shown for the selected plan rather than treating the displayed price as tax-inclusive.
How do the trial descriptions differ?
The plan page lists a 3-day free trial for Dynamic START and a 7-day free trial for Dynamic PRO, checked 2026-10-30. A review on Alloka’s feedback page says the trial period is free for two weeks, also checked 2026-10-30. The descriptions conflict; confirm the applicable period before registration.
What is stated about Megaplan?
The vendor describes the Megaplan integration as having basic functions, with more planned for a later release. That description does not specify which additional functions will arrive or when, so buyers relying on a particular workflow should ask support to confirm its current scope.
Proceed once trial terms are reconciled
Fits if… the required attribution model matches the plan’s stated scope and the applicable tariff rules and technical requirements are clear.
Probably not if… the decision depends on a trial period that has not been reconciled between the plan page and the vendor-hosted feedback page.
Main risk… is proceeding without resolving which trial description applies and how the selected plan’s rules affect implementation. Ask support about the tariff rules, technical requirements and applicable offer terms before registering.
Sources
The facts above were taken from the public pages listed here, and each entry shows the date it was read.
How we put this page together
Editorial team of Stack Shelf. Prepared by the editorial team of Stack Shelf from the public sources listed above; the facts were checked on 2026-10-30. Nobody tried the service in practice. We revise the text whenever those sources are updated.
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