Call tracking
Calltouch
Calltouch says it identifies the source of incoming calls and serves marketers, analysts, and sales teams. Callback requires a technical phone number purchased separately, with the required number determined individually with a manager. The listed plans also differ in tracking and analytics scope, while two pages show conflicting prices for three plans.
For media buyers comparing call attribution with broader customer analytics, the key decision is whether the plan’s scope and callback conditions match the intended setup.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-31.
This page contains no partner link to this service.
- Name
- Calltouch
- Category
- Call tracking
- Official site
- calltouch.ru · No link provided
- Facts checked
Call tracking sits beside customer analytics
Calltouch’s pages describe a broader tool set and operating scope, according to sources checked on 2026-10-31.
- Description: a business development service for attracting, converting, and analyzing customers (Calltouch homepage, checked 2026-10-31).
- Product scope: audience acquisition, conversion, and data analytics tools (Calltouch about page, checked 2026-10-31).
- Listed products: end-to-end analytics, call tracking, callback, call-quality analysis, offline visitor digitization, and call-fraud protection (Calltouch about page, checked 2026-10-31).
- Operating regions: Russia and Belarus (Calltouch pricing page, checked 2026-10-31).
- Market history: the homepage states that Calltouch has been on the market for more than 14 years (checked 2026-10-31).
Analytics and tracking cover different tasks
Analytics is presented as cross-channel reporting, while Standard specifies call-tracking methods and keyword detail. The Analytics plan lists website lead and goal tracking alongside advertising and CRM integrations; Standard includes dynamic and static call tracking.
The vendor describes its answering-machine detector as having 94% accuracy at launch.
Calltouch presents its CDP as a tool for managing customer progression through a sales funnel and combining customer data sources with communication channels. The vendor also says the platform can analyze website visitor behavior in real time.
The CDP page lists 150+ segmentation parameters, 200+ ready-made trigger mechanics, and 13 industry scenarios. Those counts describe the vendor’s stated scope; buyers should distinguish them from the narrower tracking features listed for Standard.
Plan prices diverge across two pages
The homepage and pricing page list different monthly prices for Standard, Premium, and Enterprise, so neither page’s figures should be silently substituted for the other’s.
The homepage lists these plan prices, according to the page checked 2026-10-31:
- Analytics — 6,900 rubles per month.
- Standard — 7,450 rubles per month.
- Premium — 11,450 rubles per month.
- Enterprise — 23,200 rubles per month.
The pricing page shows a different set for three plans; its Analytics listing matches the homepage value, according to the page checked 2026-10-31:
- Analytics — 6,900 ¤ for one month.
- Standard — 7,400 ¤ for one month.
- Premium — 10,900 ¤ for one month.
- Enterprise — 22,650 ¤ for one month.
Premium lists priority service and free callback and prediction features. Enterprise includes CDP access, with Big Data for 3,000 users per month and scoring for 4,000 users per month, according to the pricing page. The price discrepancy makes a written quote important before budgeting, particularly if those plan-specific inclusions affect the choice.
The vendor lists potential-customer SMS rates from 9 to 24 rubles per SMS depending on message length, and states a minimum package cost of 100,000 rubles. Calltouch says basic CDP integrations with a small number of scenarios and conditions are free, while complex implementations may incur extra charges.
Scripts and integrations connect reporting
Calltouch’s help center provides account manuals, cross-channel analytics guidance, and instructions for installing its script.
The listed integration documentation covers advertising systems, analytics tools, and CRM systems. It names amoCRM and Bitrix24, and separately describes connections to CRM, a website, and existing mailing services for CDP.
Calltouch says it integrates with popular services and offers an API for custom-built CRM systems and other needs. Its support pages also list API and webhook integrations, with documentation for transferring data between Calltouch and other systems. The about page states that it has more than 50 integrations with services and CRM systems.
Before committing, map the required reporting and data transfers to the documented connection types, then ask which setup work is included. The vendor says the service includes technical support and free setup of its tools.
Check the call-tracking setup before relying
Ask which phone-number types can be provisioned and which countries they cover. Clarify how call recording and routing work for the intended setup.
Check what attribution detail is available for each call and how long call and analytics data remain accessible. Ask which traffic allowances apply to the chosen plan and how excess traffic is billed.
Request a breakdown of implementation and integration charges, including any work that falls outside the stated basic setup. Confirm how support requests are handled and what response arrangements apply. These answers determine whether the documented tools fit the operating requirements.
Documented tools span attribution and follow-up
- Calltouch says its call tracking identifies the source of incoming calls, giving the product a stated role in call attribution.
- The Analytics plan lists cross-channel reporting, website lead and goal tracking, and advertising and CRM integrations.
- Standard includes dynamic and static call tracking with keyword-level detail.
- The vendor presents the CDP as supporting customer progression through a sales funnel and combining customer data sources with communication channels.
- Calltouch lists API and webhook connections, plus documentation for transferring data between systems.
- The vendor says the service includes technical support and free setup of its tools.
Callback, request, and data terms add conditions
The pricing page makes callback conditional on a separately purchased technical phone number, with the required number determined individually with a manager.
- The homepage limits form submissions to once per day; the CDP page applies the same daily limit to customer requests.
- The support page limits help requests to once per day.
- The SMS page caps each message at 268 characters and requires documents confirming the right to use an individual sender name.
- The privacy consent covers contact and interaction information, and permits processing by affiliated companies and service providers under stated confidentiality and security conditions.
- The CDP page describes communications analytics as coming soon.
Several other operating details are listed under What we could not confirm.
Marketing teams need call-source reporting
Calltouch’s stated audience includes marketers, analysts, and sales teams, while its tools address marketing needs throughout the customer journey. The Analytics plan lists cross-channel analytics, website lead and goal tracking, and advertising and CRM integrations.
The CDP is presented for managing customer progression through a sales funnel, but communications analytics is described as coming soon. Teams that need that specific function now should treat the stated scope cautiously and confirm what is currently operational.
Compare trackers by attribution and number terms
Compare call-tracking services by the number types and country coverage they support, the attribution detail they expose, and how recording and routing are handled. In general, buyers should also compare integrations and API options, plan structure and per-number charges, data retention, and support arrangements.
What we could not confirm
- Number coverage: supported types, countries, and provisioning terms
- Call handling: recording and routing details
- Data retention: periods for call and analytics records
- Traffic billing: thresholds, overage charges, and per-number prices
- Plan allowances: complete limits and billing conditions
- Performance claims: independent validation
- Support service: response times and service-level commitments
- Implementation: deployment scope and timing
Questions about plans, tracking, and support
What does Analytics list?
Analytics lists cross-channel analytics, website lead and goal tracking, and advertising and CRM integrations. The page presents these together as the plan’s scope; it does not make them Standard features. Buyers comparing plans should match the listed reporting and integrations to their own requirements before choosing.
What tracking does Standard include?
Standard includes dynamic and static call tracking, plus keyword-level detail. These are the tracking capabilities named for the plan. The description does not establish how call recording or routing is configured, so buyers should separate the stated tracking scope from those operational questions.
What must be purchased for callback?
Callback requires a technical phone number purchased separately, and the required number is determined individually with a manager. The pricing page does not treat that number as part of the callback description itself. Ask for the required number and its associated terms when discussing a setup.
Which integration routes are documented?
Calltouch says it integrates with popular services and offers an API for custom-built CRM systems and other needs. Its support materials also list API and webhook integrations with documentation for transferring data between systems. The documentation describes connection options, not a tested deployment.
How does the support request route work?
The support page says a manager reviews the request and responds to the email provided. It also offers a technical support Telegram channel. The page limits help requests to once per day, so buyers should check whether that arrangement fits their support workflow.
What do the two pages list for Standard pricing?
The homepage lists Standard at 7,450 rubles per month, while the pricing page lists 7,400 ¤ for one month; both pages were checked on 2026-10-31. The discrepancy remains between the published figures, so confirm the applicable price directly before budgeting.
Proceed after the conditions are settled
Fits if the stated call-tracking and analytics scope matches the reporting work, and the separately purchased callback number fits the planned setup.
Probably not if communications analytics is required immediately, since the CDP page describes it as coming soon.
Main risk is committing before resolving the two published Standard prices and confirming the required number and data terms.
Sources
The facts above were taken from the public pages listed here, and each entry shows the date it was read.
- www.calltouch.ru/aboutchecked
- www.calltouch.ru/pricingchecked
- www.calltouch.ruchecked
- www.calltouch.ru/cdpchecked
- www.calltouch.ru/product/target-sms-rassylkachecked
- www.calltouch.ru/supportchecked
- www.calltouch.ru/agreementchecked
How we put this page together
Editorial team of Stack Shelf. Prepared by the editorial team of Stack Shelf from the public sources listed above; the facts were checked on 2026-10-31. Nobody tried the service in practice. We revise the text whenever those sources are updated.
Last updated:
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